Essays about: "the role of marketing in the banking industry"

Found 5 essays containing the words the role of marketing in the banking industry.

  1. 1. Agent banking as a relationship marketing tool by banks in Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Israt Jahan; [2019]
    Keywords : Agent banking; relationship marketing; correspondent banking; branchless banking; unbanked; financial inclusion; Bangladesh; CRM; e-CRM;

    Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in  establishing and sustaining beneficial relationship in the banking industry. READ MORE

  3. 2. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator

    University essay from Sektionen för hälsa och samhälle

    Author : Zahida Sarwary; [2012]
    Keywords : Loyalty; Relationship quality; Corporate image; Switching barrier; expertise; ethical behavior; intimacy; B2B; SME; banking; Marketing;

    Abstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE

  4. 3. Facebook in the Banking Industry : A Case Study in SEB, Sweden

    University essay from IHH, Företagsekonomi

    Author : Dzenana Halilovic; Evelina Samuelsson; Louice Jonson; [2011]
    Keywords : Relationship marketing; social media; Facebook; SEB; communication; loyalty; customer satisfaction; long term relations;

    Abstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE

  5. 4. Internet Banking in Greece : Development, Evaluation and Perspectives

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Andreas-Nikolaos Papandreou; [2006]
    Keywords : Internet banking; e-banking; online banking; distribution channel; financial services; Greece;

    Abstract : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. READ MORE

  6. 5. Environmental Considerations and Business Operations of Commercial Banks in China - A case Study of the Project Loan Appraisal Policy of ICBC

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Victory (Shengli) Liu; [2004]
    Keywords : environmental risks; economic risks; banking business; Industrial and Commercial Bank of China; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

    Abstract : Commercial banks in China, such as the Industrial and Commercial Bank of China (ICBC) should take environmental considerations into their business operations and policies to 'green' their business, from the perspective of risk management and business marketing. This is not only the social responsibility for them as a corporate citizen which is playing an important role in the business life, but also the expectations from the stakeholders for them to meet the vision and responsibilities of sustainable development. READ MORE