Essays about: "the use of english in advertising"

Showing result 1 - 5 of 8 essays containing the words the use of english in advertising.

  1. 1. English Influence in Swedish Advertising: A Comparative Study of Recent English Loanwords and Swedish-English Code-Switching in the Printed and Online Versions of Five Magazines and Newspapers

    University essay from Lunds universitet/Engelska

    Author : Emily Hesselmark; [2018]
    Keywords : code-switching; loanwords; advertising; Languages and Literatures;

    Abstract : This paper investigates to what extent Swedish-English code-switching and recent English loanwords occur in the printed and online versions of five newspapers and magazines. The newspapers and magazines that were included are Aftonbladet, Amelia, Elle, Café, and Helsingborgs Dagblad. READ MORE

  3. 2. Swedes' Attitudes to the Use of English in Swedish Advertising

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Evelina Carling; [2018]
    Keywords : Logotypes; brand names; advertising; Swedish; English; attitudes; connotation;

    Abstract : English is commonly used on the Swedish consumer market today. Not only is English present in Swedish print media but it is also highly present in everyday communication amongst Swedes. READ MORE

  4. 3. A case study of the use of recent English borrowings and code-switching in advertisements in two Swedish lifestyle magazines

    University essay from Institutionen för språk, litteratur och interkultur

    Author : Anna Lenhult; [2014]
    Keywords : advertising; borrowing; code-switching; reklamannonser; låneord; kodväxling;

    Abstract : This study is about English borrowings and code-switching in advertisements in the two Swedish lifestyle magazines Amelia and King. The investigation shows that recent English borrowings were found in 41% of the advertisements in Amelia and in 10% of the advertisements in King. READ MORE

  5. 4. "The Internet is Watching You" - Why and How George Orwell's 1984 should be taught in the EFL classroom

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Marie Anneling; [2013-08-14]
    Keywords : English as a Foreign Language education; the filter bubble; Integrating literature; Loss of privacy; manipulation; Sociocultural teaching theory; surveillance;

    Abstract : This essay will argue for why and also how the book "1984", by George Orwell should be used in the English as a Foreign Language (EFL) education. Teaching authentic literature from various periods of time is an important part of the EFL education according to the syllabus for Swedish schools. READ MORE

  6. 5. Advertisements in English in a non-English speaking country : A study on the use of English in Swedish magazine advertisements

    University essay from Institutionen för språk (SPR)

    Author : Alma Hodzic; [2013]
    Keywords : advertisement; advertising; language of advertisements; Swedish; English; ELF;

    Abstract : In today’s globalized world there are not many limitations in the communication between people, and companies from different parts of the world. There are several methods companies can use to reach out to people, and one method is through magazines. When reading a magazine it is nearly impossible to not notice advertisements. READ MORE