Essays about: "the younger generation"

Showing result 1 - 5 of 126 essays containing the words the younger generation.

1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofia Zetterberg; Joel Söderholm; [2024]
   Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

   Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

3. 2. Ecological Fashion Perspectives of the Green Generation: Examining Gen Z and Millennial attitudes towards the Swedish fashion industry's efforts to reduce emissions of greenhouse gases

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Amanda Håkansson; [2023-10-18]
   Keywords : sustainable development; fashion industry; environmental discourses; greenhouse gas emissions; attitudes;

   Abstract : This paper seeks to examine how young Swedish consumers appurtenant to Generation Z and the Millennial generation perceive the effort made by four leading Swedish fashion companies H&M, Lindex, Kappahl, and Gina Tricot to reduce their emissions of greenhouse gases. Further, it explores the general attitudes that these generations hold toward the Swedish Fashion Industry’s approach to sustainable dev elopment. READ MORE

4. 3. Generation Green Exploring the Influence of Demographic Factors and EU-Regulations on Sustainable Investment Decisions

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Henry Strandh; Alex Lindberg; [2023-08-25]
   Keywords : Sustainable investment; Funds; SFDR; Demographic factors; Age;

   Abstract : The global challenges associated with social and environmental problems have opened up new investment opportunities, more commonly referred to as sustainable investments. The concept of sustainable investment raises questions about which different groups and individuals in society tend to choose it over conventional investments. READ MORE

5. 4. Luxury, Fashion, and Idols - Applying an extended theory of planned behavior to examine barriers toward sustainable fashion consumption in Japan

   University essay from Göteborgs universitet/Graduate School

   Author : Florian Konstantin Gold; Allegra-Scarlett Nefertari Verena Irmgard Marie Terner; [2023-07-03]
   Keywords : Fashion; Luxury; Idols; Japan; Consumption; Sustainability; Theory of Planned Behavior; Barriers; Sustainable Fashion;

   Abstract : Purpose: This study aimed to apply an extended theory of planned behavior (TPB) to sustainable fashion consumption (SFC) in Japan, and test the importance of sociocultural barriers to purchase intentions. Methodology: As only a few studies have examined SFC in Japan and have not used the TPB framework, this study adds to the body of literature, and proposes luxury orientation, fashion involvement, and idol attachment as barriers toward sustainable fashion (SF) purchase intentions in Japan. READ MORE

6. 5. Strategies for Teaching and Maintaining Chinese as Heritage Language for Chinese Children in Sweden : An investigation for identifying strategies that Chinese parents use helping their children learn and maintain their heritage language

   University essay from Högskolan Dalarna/Institutionen för språk, litteratur och lärande

   Author : Bertil Wanner; [2023]
   Keywords : Heritage language maintenance; mother tongue education; children learning Chinese; language proficiency; language maintenance; 承袭语言传承 母语教育 儿童汉语学习 语言能力 语言传承;

   Abstract : Chinese as a heritage language is one of the fastest lost languages in the world. In fact, in most Chinese families that have left China, the heritage language is lost by the second generation. READ MORE