Essays about: "theoretical framework tourism industry"
Showing result 1 - 5 of 20 essays containing the words theoretical framework tourism industry.
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1. Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Destination Facelift: Unveiling the Dynamic Capabilities that Rejuvenate Madeira Island Date of the seminar: 2nd of May 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Ivelina Petkova & Sofia Rosin Supervisor: Magnus Nillson Keywords: Destination Rejuvenation, Dynamic Capabilities, Destination Repositioning, Destination Diversification, Destination Marketing, Madeira Island Research Purpose: The purpose of this research paper is to explore the dynamic capabilities that enable destination repositioning and diversification and investigate how they rejuvenate Madeira Island as a tourist destination. Theoretical perspective: Destination rejuvenation was originally presented as a stage in Butler's (1985) Tourism Area Life Cycle Model (TALC), however, it has become an independent focus area in research that concerns the repositioning and diversification of tourism destinations. READ MORE
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2. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE
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3. Förändringsprocesser i småföretag : en fallstudie om småföretag som inför miljömärkningen Green Key
University essay from SLU/Dept. of EconomicsAbstract : Förändringar i organisationer sker kontinuerligt och de kan se väldigt olika ut. En förändring kan vara relevant när ett företag vill förbättra sitt miljöarbete. För att ett företag ska arbeta mer hållbart kan de införa en miljömärkning i sin verksamhet. READ MORE
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4. The Real Arctic:Truly Wild, Wonderfully Retro : Imaginaries and tourism in Svalbard
University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologiAbstract : This essay analyses the use of media as an instigator of tourism as it creates perceptions of Svalbard in the minds of prospective and former tourists. It explores what these created imaginations about Svalbard as a destination and experience mean for individuals who have been submitted by a curated image in media, made for the profit of the tourism industry. READ MORE
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5. A study of foreign exchange student’s consumption motivations from a food tourism perspective in Shanghai, China
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Despite the massive growth of the tourism industry worldwide in the past years, there is still a noticeable scarcity in scientific and scholarly literature when it comes to the phenomenon of food tourism, or simply the awareness that food and beverages play a vital role within the tourism industry. Particularly in developing countries but also in cosmopolitan cities such as Shanghai, food tourism has been widely neglected by researchers, companies and culinary establishments as a possibility for growth and improvement of the tourism machine. READ MORE
