Essays about: "theories on sales performance"

Showing result 1 - 5 of 13 essays containing the words theories on sales performance.

  1. 1. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Amanda Edlund; Evelynne Geiger; [2020]
    Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

    Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

  3. 2. Micro Enterprise Performances A Study of Swedish Online Micro Retailers

    University essay from Göteborgs universitet/Graduate School

    Author : Alex Forsstrom; [2017-06-30]
    Keywords : ;

    Abstract : Micro-enterprises (ME) is a topic that is less thoroughly studied than its larger peers, the small and medium enterprises (SME), medium and large enterprises. Yet their impact and contributions to the economy and society leaves rather large footprints and it is getting only larger. READ MORE

  4. 3. Forming a strategy for distribution inventory management

    University essay from Lunds universitet/Teknisk logistik

    Author : Jacob Mauléon Lundberg; Joakim Beckvid Tranchell; [2017]
    Keywords : Product segmentation; product classification; inventory management; network design; aftermarket; spare parts; mining and construction market; Technology and Engineering;

    Abstract : For most companies, especially the ones handling large flows of material there are buffers in different stages of the value chain, also referred to as inventory. By effectively managing inventories, businesses can see bottom line impact on financial performance factors such as revenue streams, costs and capital efficiency. READ MORE

  5. 4. Value delivery and sales : A qualitative case study on how IT-startups can improve their sales process

    University essay from Umeå universitet/Företagsekonomi

    Author : Markus Nilsson; Albin Thalin; [2017]
    Keywords : Business model; value; value delivery; value creation; value capture; value proposition; sales; sales process; personal selling process; channels; segments; customer relationships; IT-startup;

    Abstract : Many entrepreneurs pursue the IT-industry, which is characterized by opportunities and international growth. However, due to failures in sales, marketing and operations, many IT-startups never reach profitability and sustainable performance. READ MORE

  6. 5. Pinterest in Sweden : A Qualitative Study on Swedes’ Pinterest Usage

    University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

    Author : Annika Kuhakoski; Lisa Seifert; [2015]
    Keywords : Pinterest; Sweden; social media; brands;

    Abstract : Problem: For businesses, in order to stay in contact with customers and to overall increase brand awareness, social media platforms have become more and more important. Pinterest is a relatively new platform in Europe, which has become extremely popular in the United States for being an inspirational micro blog. READ MORE