Essays about: "thesis, ikea customers"

Showing result 1 - 5 of 50 essays containing the words thesis, ikea customers.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. Novel Technology in a Retail Space: A study of how IKEA retail space influences adoption of smart technology for the home

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Ramona Engdahl; [2022]
   Keywords : Novel technology; adoption; smart homes; retail space; customer experience; retail atmospheres; social practices; material; competence; meaning; Social Sciences;

   Abstract : The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (iii) ‘What in the retail space would need to change to facilitate broader adoption of a novel technology?’. READ MORE

4. 3. Visualization of real-time data from IKEA’s self-service kiosks

   University essay from Lunds universitet/Institutionen för datavetenskap

   Author : Lazar Trpeski; Oscar Svensson; [2022]
   Keywords : Self-serving kiosk; data visualization; web application; Google Cloud Plat- form.; Technology and Engineering;

   Abstract : IKEA, a company well known around the world for their furniture, is also keen on using digital solutions to improve the customer experience. One of these solutions is the self-serving kiosk, a 27" touchscreen, that helps the customers find and buy products. READ MORE

5. 4. IKEA Urban Multi Hub : Concept development for future mobility and last-mile delivery

   University essay from KTH/Urbana och regionala studier

   Author : Huai-I Tung; [2022]
   Keywords : IKEA; last-mile delivery; future mobility; autonomous mobility; pick-up services; New York city; Shanghai city;

   Abstract : Since more and more customers switch to online purchases, the last-mile delivery problemhas created a huge burden on companies and cities. The increasing parcel delivery leads toextra operational costs in logistics and congestion in cities. READ MORE

6. 5. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE