Essays about: "thesis IN strategic MANAGEMENT"

Showing result 1 - 5 of 416 essays containing the words thesis IN strategic MANAGEMENT.

  1. 1. Strategic performance measurement systems in small and medium-sized enterprises

    University essay from Chalmers tekniska högskola/Institutionen för teknikens ekonomi och organisation

    Author : Karl Lennartsson; Gustav Markström; [2018]
    Keywords : performance measurement system; strategic performance measurement system; balanced scorecard; PMS; SPMS; BSC; SME;

    Abstract : Since the 1980s, financially focused performance measurement systems have been heavily criticised for leading to, among other things, short-termism and a lack of strategic focus. Companies are instead recommended to use a wider variety of performance measurements and to derive the measurements from strategy. READ MORE

  2. 2. Celebrity diplomats - strategic communication resources and mediators between the power, victims and the global public.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Arbenita Mårtensson Govori; [2018]
    Keywords : Keyword: public diplomacy; celebrity diplomats; strategic communication; mediatization; media logic; transmedia engagement; critical discourse theory; Social Sciences;

    Abstract : Public diplomacy activities and initiatives are adapting to new ways of strategic communication as the society and technology continues to evolve, the need of the organizations to spread information globally has made the public activities adapt to the new ways of communicating. The thesis is a critical discourse analysis of celebrity diplomats and how they are used to spread awareness about issues on global scale. READ MORE

  3. 3. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Change? - Yes we can. A study analysing the implementation of structural changes in a multidivisional MNC.

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Andersson; Robin Jönsson; [2017-07-26]
    Keywords : Multidivisional Structure; Change Management; Organisational Practices; Control; Centralisation; Strategic Change;

    Abstract : MSc in International Business and Trade.... READ MORE

  5. 5. A gameful change : How Gamification Can Be Used as a Communication Tool in Change Management

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Sanna Burman; [2017]
    Keywords : Gamification; Gameful; Gamefulness; Digital Transformation; Change Management; Communication; Sensemaking; Motivation; Engagement;

    Abstract : Nowadays organisations have to relate and adapt to a more digital reality, however, approximately 70 % of all digital transformation projects fail. Gamification is constructed by applying game elements to non-game context, in order to create motivational affordance that signals gamefulness. READ MORE