Essays about: "thesis apparel industry"

Showing result 1 - 5 of 62 essays containing the words thesis apparel industry.

  1. 1. From cheap to chic: a quantitative study on using comparative transparency as a tool for brand attribute upgrading

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Adrian Brännstam; Simon Eliasson; [2023]
    Keywords : Brand alliances; Business Transparency; Comparative Advertising; Brand- and Product Quality Perceptions; Brand Attribute Upgrading;

    Abstract : This thesis constitutes the first attempt to investigate the concept of comparative transparency, a novel type of brand alliance, inspired by comparative advertising and enabled by the growing trend of business transparency in the apparel industry. Broadly, the present study is designed to investigate whether a weak brand can capitalize on the positive attributes of a strong brand merely by being presented as having common manufacturers in an online retailing context. READ MORE

  2. 2. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Nyström; Ella Eklind Magnusson; Klaudia Przybyszewska; [2023]
    Keywords : Circular economy; Circular product design; Turkish textile manufacturing; Istanbul; Barriers of circular product design;

    Abstract : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. READ MORE

  3. 3. Scrutinising the Asian Supplier Attitude Toward the Digital Product Passport

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dimitra Paparsenou; Rathna Prasath Sivasubramaniam; [2023]
    Keywords : digital product passport; textile and apparel; circular textiles; sustainability; global supply chains;

    Abstract : The purpose of this research is to investigate and understand the current situation of the suppliers in the textile and apparel industry, who are located in Asia, towards the Digital Product Passport (DPP). In particular, this research intends to assist in understanding if the suppliers of this industry are aware of the DPP legislation, which is their attitude regarding this topic, and how prepared they are to follow its prerequisites. READ MORE

  4. 4. Procurement riskmanagement to reducesupply disruptions : A qualitative study of Swedishapparel brands during COVID-19

    University essay from Umeå universitet/Företagsekonomi

    Author : David Lundin; Sebastian Wennberg; [2022]
    Keywords : Procurment risk management;

    Abstract : The COVID-19 outbreak has brought disturbances to a large number business as well as whole industries disrupting their supply chains, proving that most of today's companies don't have sufficient systems or strategies to evade or reduce major supply chain disruptions. One industry that was affected heavily is the fashion industry who is characterized by short lead times, globalized supply chains and volatile customer demand. READ MORE

  5. 5. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE