Search for essays about: "thesis case study business administration"

Showing result 1 - 5 of 52 essays containing the words thesis case study business administration.

  2. 1. Differential pricing & promotion and their effect on growth of SMEs which offer standardized services : A Case Study of Snowhite Dry Cleaners Pakistan

    University essay from Högskolan i Skövde/Institutionen för teknik och samhälle; Högskolan i Skövde/Institutionen för teknik och samhälle

    Author : Abid Naeem; Ssebunnya Henry; [2010]
    Keywords : Differential pricing; Promotion; Competitive strategy; Services marketing management; Customer value; Business growth; Marketing management.;

    Abstract : Problem: In bid to stay competitive in the industry, SMEs have to apply several  formal marketing techniques which will help them edge past their competitors regardless of the many operational challenges they are facing. Moreover, through the first questionnaire the authors realized that if the case company could appreciate the use of marketing techniques in the market, it would gain more market share hence realizing organic growth. READ MORE

  4. 2. Measuring and handling risk : How different financial institutions face the same problem

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Sarah Rörden; Kristofer Wille; [2010]
    Keywords : Risk variables; Risk measurement; Risk management; Modern Portfolio Theory; Diversification; Beta;

    Abstract : Title: Measuring and handling risk - How different financial institutions face the same problemSeminar date: 4th of June, 2010 Level: Bachelor thesis in Business Administration, Basic level 300, 15 ECTSAuthors: Sarah Rörden and Kristofer WilleSupervisor: Angelina SundströmSubjectterms: Risk variables, Risk measurement, Risk management, Modern Portfolio Theory, Diversification, BetaTarget group: Everyone who has basic knowledge of financial theories and risk principles but lacks the understanding of how they can be used in risk management. Purpose: To understand the different Swedish financial institutions’ way of handling and reducing risk in portfolio investing using financial theories. READ MORE

  5. 3. Standardizing or adapting the marketing mix across culture : a study case: Agatha

    University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Elise Meyer; Ingrid Bernier; [2010]
    Keywords : ;

    Abstract : Title:Standardizing or adapting the marketing mix across culture Authors:Ingrid Bernier and Elise Meyer Supervisor:Jean-Charles Languilaire Level:Bachelor Thesis in Business Administration, Marketing Key words:Culture, international marketing, marketing strategies, standardization and adaptation Purpose:Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method:Our research method is a descriptive one. READ MORE

  6. 4. Supplier Selection Process Improvement through Six-Sigma DMAIC : A case of Lafarge Pakistan Cement Limited

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Zaheer Tariq; Muhammad Rizwan Ul Haque; Kamonmarn Jaenglom; Ahmed Nawaz; [2010]
    Keywords : Supplier Selection; Supplier; Six Sigma; DMAIC; Process Improvement; supplier selection process Improvement; Lafarge Cement Pakistan; cement industry; supplier base;

    Abstract :  Degree Project Advanced Level - Business Administration, Linnaeus Business School at Linnaeus University, Business Process and Supply Chain Management, 4FE02E, Spring 2010. Authors: Muhammad Rizwan ul Haque, Ahmed Nawaz Shaikh, Kamonmarn Jaenglom, Zaheer TariqTutor: Petra Andersson Title: Supplier Selection Process Improvement through Six-Sigma DMAIC (A case of Lafarge Pakistan Cement Limited) Background: Cement industry is considered to be an intensive supplier base industry. READ MORE

  7. 5. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Anastasiya Bochkareva; Karina Petrova; [2010]
    Keywords : ;

    Abstract : Title:  Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE