Essays about: "thesis for m-commerce"

Showing result 1 - 5 of 20 essays containing the words thesis for m-commerce.

  1. 1. Influence of Website Characteristics on Initial Trust in M-Commerce for Young Consumers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elin Forsberg; [2021]
    Keywords : M-commerce; Initial Trust; Website Characteristics; Case Study; Online Consumer Trust: User Interface Design; User Experience; Usability.;

    Abstract : Lack of trust is argued to be one of the key reasons behind buyers’ reluctance to purchase online. In mobile commerce (m-commerce), gaining initial trust upon the first visit from prospective consumers highly depends on the design of the website. READ MORE

  3. 2. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

    University essay from Göteborgs universitet/Graduate School

    Author : Jacob Tengelin; [2020-07-23]
    Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

    Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

  4. 3. Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Tim de Verdier Below; Florian Istrefi; Arvid Karlefors; [2020]
    Keywords : value creation; value co-creation; relationship marketing; marketing; mobile commerce; electronic commerce; social commerce.;

    Abstract : Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment. READ MORE

  5. 4. Behavioural Intention in the M-commerce : A study of the usage of M-commerce applications in Indian market

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Jincy Kadukoyickal Jose; [2019]
    Keywords : M-commerce; Behavioural Intention; UTAUT2;

    Abstract : Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. READ MORE

  6. 5. Exploring the barriers of consumer purchasing in M-commerce : A Qualitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jennie Larsson; Charley Litchfield; Filippa Smedberg; [2018]
    Keywords : M-commerce; Internal barriers; External barriers; Smartphone; Consumer purchasing.;

    Abstract : Purpose: Explore the external and internal barriers preventing consumer purchases in M- commerce. Research Questions:RQ1: What are the external barriers that prevent consumer purchases on smartphones?RQ2: What are the internal barriers that prevent consumer purchases on smartphones? Methodology: This thesis is a qualitative study using an exploratory purpose and used a cross- sectional strategy collecting data through two focus groups. READ MORE