Essays about: "thesis for social network as marketing tool"

Showing result 1 - 5 of 8 essays containing the words thesis for social network as marketing tool.

1. 1. Impact of Gamification on Social Network Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yakubu Dawud; Suzanna Nikolic; [2020]
   Keywords : User-Generated Content; motivation; digital platforms; viral-marketing; social media; Business and Economics;

   Abstract : This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. READ MORE

3. 2. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

4. 3. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Puranen; Markus Jansson; [2017]
   Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

   Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

5. 4. Hashtags and Followers : An experimental study of the online social network Twitter

   University essay from Blekinge Tekniska Högskola/Sektionen för datavetenskap och kommunikation

   Author : Eva Garcia Martin; [2013]
   Keywords : Experiment; Twitter; Hashtags; Followers; Correlation. ;

   Abstract : Context. Social media marketing is constantly gaining interest as a powerful tool, for advertisement campaigns, in order to maximize their audience to reach potential new customers. To efficiently target customers, the knowledge of social network structure and user behavior is of crucial importance. READ MORE

6. 5. Like us on Facebook! : A qualitative study about online communication on Facebook

   University essay from Ekonomihögskolan, ELNU

   Author : Nathalie Anund; Adam Severin; Martin Zalewski; [2012]
   Keywords : Communication; Engagement; Word of Mouth; Social Networks; Social Media; Facebook;

   Abstract : As of the moment Facebook is the world’s largest online social network with over 800 million active users and more than 50% of the users log on to the website on any given day. It is considered to be the most important social platform on the Internet since it reaches more people than any other social network. READ MORE