Essays about: "thesis in buying behavior of purchasing"

Showing result 1 - 5 of 20 essays containing the words thesis in buying behavior of purchasing.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Keywords : User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Abstract : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. READ MORE

3. 2. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Victoria Petersson; Frida Brink; [2022]
   Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

   Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

4. 3. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Augustsson; Jennie Granberg; [2022]
   Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

   Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

5. 4. The impact of the Covid-19 pandemic on consumer buying behavior towards online shopping in Sweden

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Payam Assadi Moghaddam; Tobias Fedak; [2022]
   Keywords : Online Purchasing; Consumer Behavior; Coronavirus; Covid-19 Pandemic; Sweden Online Shopping; Sweden Covid-19; Online Shopping; TPB model;

   Abstract : Background The covid-19 pandemic has been an inescapable tragedy that affects all countries and their economic systems. Due to Covid-19, e-commerce has risen and people more and more purchase goods online. READ MORE

6. 5. Consumer behavior towards green cosmetic products in Sweden

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Ayham Stita; Abdulmoaz Alkhayyat; [2021]
   Keywords : Green products; purchase intention; eco-awareness; green cosmetic products; consumer behavior;

   Abstract : Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. READ MORE