Essays about: "thesis in e-commerce related studies"

Showing result 1 - 5 of 10 essays containing the words thesis in e-commerce related studies.

1. 1. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Hannes Swärd Brattström; Amer Habul; [2023]
   Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

   Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE

3. 2. Venture Capital ‘Exits’ Profile : An empirical study of venture capital backed exits in the Turkish entrepreneurial ecosystem

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sedat Avsar; [2023]
   Keywords : Entrepreneurial ecosystem; Venture capital; Venture capital backed exits; Startup exits; Turkish venture capital ecosystem; Entreprenöriellt ekosystem; riskkapital; riskkapitalstödda exits; startup exits; turkiskt riskkapitalekosystem;

   Abstract : The impact of venture capital (VC) funding for the entrepreneurial ecosystem and its value for economic development is proved by many studies and the industrial data; which is why it is important to have more insight in this area. Also considering the large risk & uncertainty involved in the VC business and its low success rates, it is particularly important to have insight into VC business performance. READ MORE

4. 3. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Nilsson; Alexandra Pierce; [2020]
   Keywords : ;

   Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE

5. 4. Creating a customer-oriented distribution offer in the business-to-business market

   University essay from Lunds universitet/Produktionsekonomi

   Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
   Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

   Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

6. 5. Does electronic customer relationship management affect customer satisfaction and trust?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hoang Chau Lam; Qiuyun Li; [2017]
   Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

   Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE