Essays about: "thesis in integrating core business activities"

Found 5 essays containing the words thesis in integrating core business activities.

  1. 1. Underlying motives affecting an original equipment manufacturer’s make-or-buy decisions in the reverse-flow of electric vehicle batteries

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Oscar Hjerm; Felix Drangel; [2021]
    Keywords : Capability; Make-or-buy; Electric vehicle battery; Case study; Ambiguity; Kapabilitet; Producera själv eller köpa; Elfordonsbatteri; Fallstudie; Osäkerhet;

    Abstract : Background: Electric vehicles have been getting increasing attention due to their possibility to deliver multiple environmental, social, and health benefits. This has started a technological shift from the traditional combustion engine towards electric vehicle batteries. READ MORE

  3. 2. After-Sales Services and Customer Relationship Marketing : A multiple case study within the Swedish heavy equipment machinery industry

    University essay from Institutionen för marknadsföring (MF)

    Author : Erika Egonsson; Ting Ting Ly; Khulan Bayarsaikhan; [2013]
    Keywords : ;

    Abstract : Due to growing complexities in business-to-business products, the relationship between a seller and a buyer usually never ends after the purchase transaction. Customers buy augmented products, expecting bundle of values that come with the product which will satisfy the buyer. READ MORE

  4. 3. CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing

    University essay from Ämnesavdelningen för företagsekonomi; Institutionen för ekonomi

    Author : Maria Roeck Hansen; [2010]
    Keywords : Sustainable Core Competence; Position; Image; Integrated Market Communication; Corporate Social Responsibility; Swedbank;

    Abstract : Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. READ MORE

  5. 4. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

    University essay from Akademin för utbildning och ekonomi

    Author : Emilene Reis Leite; [2010]
    Keywords : Green Marketing; Innovation; Value creation; Market orientation;

    Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE

  6. 5. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

    University essay from Institutionen för ekonomi

    Author : Ina Landua; [2008]
    Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

    Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE