Essays about: "thesis in relationship marketing for competitive advantage"

Showing result 1 - 5 of 23 essays containing the words thesis in relationship marketing for competitive advantage.

  1. 1. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE

  3. 2. Strategic integration in the Swedish nutritional online and offline market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Alexandersson; Lobna Said; [2016]
    Keywords : strategic integration; e-business; customer life cycle model;

    Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE

  4. 3. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Maxime Rogard; François Dubreuil; [2016]
    Keywords : Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

    Abstract : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. READ MORE

  5. 4. An investigation of resources and competencies in rural retailers

    University essay from Institutionen för marknadsföring (MF)

    Author : Henric Gustavsson; Sofia Kokaćka; Sophia Lavasani; [2013]
    Keywords : resources; competencies; corporate entrepreneurship in SMEs; marketing in SMEs; services in SMEs; human capital in SMEs; social capital in SMEs.;

    Abstract : The last decades has demonstrated a decline in rural trade and an extensive closure of rural stores. As rural stores not only provide rural inhabitants with important service functions and groceries but also constitutes as the basis for a vivid countryside, it is of importance to preserve and develop these. READ MORE

  6. 5. "If you're gonna play the game, you gotta learn to play it right" : Relationship marketing in the online gambling industry

    University essay from Ekonomihögskolan, ELNU

    Author : Joel Hedberg; Jack Liikanen; [2012]
    Keywords : Services; Online gambling industry; Relationship marketing; Customer value;

    Abstract : Background: The expansion of the Internet has created nearly endless possibilities for innovations in regards to the e-commerce environment. However, as new technologies emerges, so do the competition on the market. READ MORE