Essays about: "thesis marketing research China"

Showing result 1 - 5 of 49 essays containing the words thesis marketing research China.

  1. 1. Gender performance in livestream shopping - An empirical study of the most popular male host for beauty product in China

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Zhaoze Wang; Xiaorui Hu; [2021]
    Keywords : marketing; consumer; livestream shopping; gender performance;

    Abstract : This thesis explores how a successful male beauty host and his viewers perform gender roles in the Chinese livestream shopping. Although a vast scope of research has approached different gender-related topics in marketing and consumer research, livestream shopping has remained unexplored. READ MORE

  3. 2. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  4. 3. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

    University essay from Lunds universitet/LUCSUS

    Author : Guyu Dai; [2020]
    Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

    Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE

  5. 4. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jie Chen; Tong Lu; [2020]
    Keywords : sharing economy; Airbnb; China; purchase intention; liability of foreignness;

    Abstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE

  6. 5. Research on Audience Engagement in Film Marketing -- Taking the film <Us and Them> as the Case

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Ruiyan Huang; [2019]
    Keywords : Audience engagement; film marketing; social media; marketing content;

    Abstract : The film marketing is becoming increasingly important due to the fierce competition of film industry in China. With the drive of technology innovations, the creation of interaction among audiences has gradually become the spotlight of film marketing and many social media platforms are employed as marketing tools to encourage or foster audience engagement. READ MORE