Essays about: "thesis on airline customer satisfaction"

Found 3 essays containing the words thesis on airline customer satisfaction.

  1. 1. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

  3. 2. Making the customer the co-producer : A critical incident study on customer satisfaction and self-service channel choice in commercial air travel

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Henrik Huotari; [2012]
    Keywords : self-service technologies; customer satisfaction; SST; self-service channels; SAS; service design; self-service; customer co-production; adoption; self-service options;

    Abstract : This thesis is based on a case study of an airline’s (Scandinavian Airlines (SAS)) customers’ views on self-service technologies for check-in; mobile check-in, internet check-in, and machine (kiosk) check-in. The first aim of the paper was to find sources of satisfaction and dissatisfaction in the airline industry. READ MORE

  4. 3. TOTAL QUALITY MANAGEMENT : A Test of the Effect of TQM on Performance and Stakeholder Satisfaction

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : OLUWATOYIN ADEDIRAN; OLUSEUN ADEDIRAN; [2009]
    Keywords : TQM; Airlines; Customer satisfaction; Employee satisfaction and Operational effectiveness; performance; Nigeria; Implementation;

    Abstract : Title: Total Quality Management: A Test of the Effect of TQM on the Performance and Stakeholder Satisfaction Authors: Adediran Oluwatoyin & Adediran Oluseun Supervisor: Anders Hederstierna Department: School of Management, Blekinge Institute of Technology Course: Master’s thesis in business administration, 15 credits (ECTS). Background and Problem Discussion: The performance of TQM Airlines and Non TQM airlines is measured comparing statistically three major performance indicator Customer satisfaction, Employee satisfaction and Operational effectiveness. READ MORE