Essays about: "thesis on building customer relationship"

Showing result 1 - 5 of 33 essays containing the words thesis on building customer relationship.

1. 1. AI Chatbots and Customer Loyalty among Gen Z

   University essay from Umeå universitet/Företagsekonomi

   Author : Jacob Björkman; Maja Jansson; [2023]
   Keywords : AI Chatbot; Customer loyalty; Gen Z Attribute;

   Abstract : The digitalization of society is a major trend that is currently transforming the businesslandscape (Parviainen et al., 2017, p. 63). Within this digital era, the AI chatbot hasemerged (Hsu & Lin, 2023, p. READ MORE

3. 2. They came, they saw, they adapted : How Swedish firms adapt when managing cross-cultural business relations with Japanese customers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonathan Gustafsson; Daniel Ingvarsson; [2019]
   Keywords : Sweden; Japan; Managing Business Relations; Cross-cultural; adaptations;

   Abstract : Culture is a strong part of people’s lives. When you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures. In the Japan business culture, there are several things that differentiate them from Swedish their way of conducting business. READ MORE

4. 3. The impacts of Information system on supply chain flexibility and its opportunities and challenges

   University essay from Lunds universitet/Teknisk logistik

   Author : Guangjing Tang; Meiquan Qin; [2018]
   Keywords : Supply chain flexibility SCF ; Supply chain information system SCIS ; Conceptual model; Manufacturing company; Information system user; Information system provider; Information system application; Technology and Engineering;

   Abstract : Problem – Despite supply chain flexibility is recognized as a competitive advantage in today’s business, and supply chain information system is one of the most critical tool to facilitate flexibility. There is no consensus or comprehensive description on how information system tailor with and work on supply chain flexibility to achieve better dynamic capability. READ MORE

5. 4. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
   Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

   Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

6. 5. Social Media Content to Build B2B Relationships : An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Lickhammer; [2017]
   Keywords : business-to-business; financial services; financial services marketing; SMEs; social media; social media marketing; content marketing; customer engagement.;

   Abstract : Abstract  Title: Social Media Content to Build B2B Relationships – An Exploratory Study of Customers to SMEs on the Californian Business Market for Financial Services  Faculty: School of Business and Economics at Linnaeus University  Program: The Business Administration and Economics Programme  Course: 4FE63E – Degree Project in Marketing, The Business Administration and Economics Programme, 30 credits, spring 2017  Author: Emma Lickhammer  Mentor: Åsa Lindström  Examiner: Professor Bertil Hultén  Research question: How is social media content engaging for customers on the financial services business market while building relationships?  Purpose: This study aims to interpret how social media content is engaging for business-to-business customers on the SME, financial services market, in terms of relationship building. It also intends to assist Xennial BZ Solution with advice to a basis of decision-making while executing their relationship marketing strategy on social media. READ MORE