Essays about: "thesis on customer retention automotive"

Found 1 essay containing the words thesis on customer retention automotive.

  1. 1. The intergration of RFID technology in connection with after-sales service strategies in a rapidly emerging vehicle market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Tintin Nilsson; Daniel Segerlund; [2012-10-03]
    Keywords : ;

    Abstract : The automotive industry's core business today is not just about producing and selling vehicles, since a large source of revenue in the vehicle market is based on the after-sales services that customer’s need. The overall trend in the vehicle market is that customer services and customer focus have become increasingly more central to the automotive industry and its customers in recent years. READ MORE