Essays about: "thesis on customer satisfaction crm"

Showing result 1 - 5 of 14 essays containing the words thesis on customer satisfaction crm.

1. 1. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

   University essay from Umeå universitet/Företagsekonomi

   Author : Paul Edlund; Axel Holmner Härgestam; [2020]
   Keywords : CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

   Abstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE

3. 2. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
   Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

   Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

4. 3. Does electronic customer relationship management affect customer satisfaction and trust?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hoang Chau Lam; Qiuyun Li; [2017]
   Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

   Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

5. 4. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
   Keywords : Business and Economics;

   Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

6. 5. Evaluating the application of CRM systems in Chinese companies by CSF

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Jin Wang; [2015]
   Keywords : ;

   Abstract : This thesis is about the current condition of Chinese Small and Medium sized Enterprise (SME) and the focus is on the Customer Relationship Management (CRM). This research also uses the concept of Critical Success Factors (CSF). The CSF are not established by any agreements or regulations; they are flexible and vary between different enterprises. READ MORE