Essays about: "thesis on internet marketing SME"

Found 4 essays containing the words thesis on internet marketing SME.

  1. 1. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    University essay from Umeå universitet/Företagsekonomi

    Author : Maya Hulinder; Diana Sahyzadeh; [2021]
    Keywords : electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Abstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE

  3. 2. Internet Technology Use in The Value Chain of Ethiopian SMEs : The Benefits, problems & Prospects.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : ASAMNEW DESSIE KASSIE; [2012]
    Keywords : SME; Internet Technology; Value Chain;

    Abstract : Background: Major attention in researches within the field of internet technologies andits usage in service providing Small and medium Enterprises has been devoted in thedeveloped countries. Little or almost no attention or studies have been given on most ofthe developing or third world countries specifically, Ethiopia which can be consideredas a black hole in related researches. READ MORE

  4. 3. Extend Bong Ljungdahl's current e-commerce. Encompass the B2C & SME market channel

    University essay from Lunds universitet/Teknisk logistik

    Author : Alexander Ekdahl; Johan von Stockenström; [2010]
    Keywords : Key words: E-commerce; distribution channels; Business-to-Consumer B2C via intermediaries; Business-to-Business Large Enterprises B2B LE ; Business-to-Consumer Small Medium Enterprises B2C SME ; channel conflicts; framework; online marketing; Internet visibility; Technology and Engineering;

    Abstract : Purpose: Today, more and more people use the Internet for gathering information and for shopping. This means that the Internet visibility has become more important. Hence, the main purpose of this master thesis is to deliver a solution for Bong Ljungdahl AB’s e-commerce expansion towards private customers and Small Medium Enterprises. READ MORE

  5. 4. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE