Essays about: "thesis on loyal programs"

Found 2 essays containing the words thesis on loyal programs.

1. 1. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   University essay from

   Author : Jesus Mendoza; Daniel Gonzalez; [2016]
   Keywords : loyalty; customer reward program; grocery store; share of wallet;

   Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE

3. 2. Customer Loyalty Research : Can customer loyalty programs really build loyalty?

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Maiju Romppanen; Cecilia Kellgren; Ladan Moradi; [2007]
   Keywords : Customer loyalty programs; customer clubs; Customer relationship management; customer loyalty; loyalty; Relationsmarknadsföring; Kundlojalitets program; Kundlojalitet; Loja-litet; detaljhandel;

   Abstract : Background: During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. READ MORE