Essays about: "thesis on marketplace"

Showing result 1 - 5 of 103 essays containing the words thesis on marketplace.

1. 1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Keywords : Business and Economics;

   Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

3. 2. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Sofie Bixo; Tyra Löthman; [2023]
   Keywords : Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

   Abstract : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. READ MORE

4. 3. Feminism and Witchcraft on Reddit : a Mixed Methods Analysis of r/WitchesVsPatriarchy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Camilla Winqvist; [2023]
   Keywords : online witchcraft; reddit; modern witchcraft; fourth wave feminism;

   Abstract : The present study examines r/WitchesVsPatriarchy, a subreddit hosted on the popular social media platform Reddit, which centres around the themes of women and witchcraft. This thesis employs a mixed methods approach to investigate various aspects of the subreddit. A critical discourse analysis is conducted in conjunction with a netnographic study. READ MORE

5. 4. Shifting Gears: Entering the Automotive Vertical

   University essay from Lunds universitet/Innovationsteknik

   Author : Tobias Anderberg; Axel Svensson; [2023]
   Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

   Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

6. 5. Design of a Blockchain-Based P2P Energy Marketplace within a Single Energy Retailer Framework

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Adrian Brasero Romo; [2023]
   Keywords : Blockchain; Energy Marketplace; Prosumer; Sustainability; Renewable Energy; Surplus of energy; Decentralized Trading; Economic Viability.; Blockchain; Energimarknad; Prosumer; Hållbarhet; Förnybar Energi; Energiöverskott; Decentraliserad Handel; Ekonomisk Livskraft.;

   Abstract : In the era of rapid technological innovation, the convergence of blockchain technology and energy management has garnered significant attention. The escalating numbers of prosumers—individuals both producing and consuming energy—indicate a shift in the energy paradigm, demanding new frameworks for energy exchange. READ MORE