Essays about: "thesis on online shopping"

Showing result 1 - 5 of 37 essays containing the words thesis on online shopping.

  1. 1. The Formation of Customer Experience Through Offline-Online Channel Integration

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lea Brandhofer; Antonia Reinauer; [2016]
    Keywords : customer experience; omnichannel retailing; offline-online channel integration; the fusion of offline and online; Business and Economics;

    Abstract : The rise of e-commerce has a dramatic effect on physical stores and has also changed customer needs and behaviours with customers requiring both online and offline benefits in the shopping context. Offline-online channel integration, where online features are implemented in the physical store, has been introduced as a means for physical stores to react to the rise of e- commerce as it addresses the changed customer needs. READ MORE

  2. 2. Constructing decision trees for user behavior prediction in the online consumer market

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC); KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Dennis Fokin; Joel Hagrot; [2016]
    Keywords : ;

    Abstract : This thesis intends to investigate the usefulness of various aspects of product data for user behavior prediction in the online shopping market. Specifically, a data set from BestBuy was used, containing information regarding what product a user clicked on given their search query. READ MORE

  3. 3. Online shopping Behavior in Sweden and China : What is different about Chinese Consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Victor Jansson; [2016]
    Keywords : Consumer Shopping Behavior; Technology Acceptance; Social media; China; Sweden; E-commerce;

    Abstract : The Chinese E-commerce market is the largest in the world and E-commerce takes up more of the retail market in China than in western countries. Why are Chinese consumers such big spenders online? This thesis examines the differences in consumer shopping behavior in China and Sweden in the aims to find some of the factors explaining the reasons. READ MORE

  4. 4. Effects of source credibility and information quality on attitudes and purchase intentions of apparel products : A quantitative study of online shopping among consumers in Sweden

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Anna Fanoberova; Hanna Kuczkowska; [2016]
    Keywords : consumer behaviour; source credibility; information quality; apparel products; online shopping behaviour; eWOM; bloggers; online retailers; stylists;

    Abstract : Nowadays rapid development of information and communication technologies induced changes in many spheres of society. Digital media gives an access to diverse information sources ensuring vast available information. However, it became more difficult to evaluate credibility of these sources and quality of information provided by them. READ MORE

  5. 5. Omni-Channel Retailing : Blurring the lines between online and offline

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Linda Staflund; Malin Kersmark; [2015]
    Keywords : omni-channel; retailing; integration; channel integration; retail; channel;

    Abstract : BackgroundOmni-channel retailing has developed as an extension of multi-channel retailing. The difference between the concepts is the level of integration, where an omni-channel requires seamless and complete channel integration compared to a multi-channel where the level of integration varies from non-existing to high. READ MORE