Essays about: "thesis on perfume"

Found 1 essay containing the words thesis on perfume.

  1. 1. The little emperor : An exploratory study on consumer behaviour re-garding luxury goods in China

    University essay from IHH, Företagsekonomi

    Author : Elena Shin; Maud Bouxirot; [2005]
    Keywords : Marketing; consumer behaviour; luxury market in China;

    Abstract : The purpose of this thesis is to investigate the behaviour of young Chinese girls toward luxury goods and to provide suggestions for the marketer when marketing products on the Chinese market. The goal of this study was to see the differences in behaviour between the area of Hong Kong, Taiwan and China (Mainland), but also to identify toward which categories of luxury goods (perfume, leather goods, clothing) people were more favourable. READ MORE