Essays about: "thesis report on marketing"

Showing result 1 - 5 of 38 essays containing the words thesis report on marketing.

1. 1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

3. 2. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY

   University essay from Umeå universitet/Företagsekonomi

   Author : Emelie Rantatalo; Linda Jonsson; [2023]
   Keywords : corporate social responsibility; corporate branding; CSR- branding; sustainability reporting; stakeholders;

   Abstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE

4. 3. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Augustsson; Jennie Granberg; [2022]
   Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

   Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

5. 4. AI and Medical Devices – General guidance principles for SMEs to meet the regulatory demands on safety and efficacy in the EU in order to reach the market

   University essay from KTH/Medicinteknik och hälsosystem

   Author : Soziar Bamyr Hanssen; [2022]
   Keywords : SMEs; AI; AI-based medical device; MDR; SaMD; guideline;

   Abstract : Artificial intelligence (AI) is the study of science, engineering, and the development of intelligent machines. AI is based on human intelligence with the exception that it is not restricted by biologically observable limitations. AI has developed rapidly over the past few years and has become important all over the world. READ MORE

6. 5. Effects of mandatory sustainability reporting in Sweden : A study on how the amendment has affected the content of Swedish companies’ sustainability reports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Gabriel Butros; Junior Chukro; [2022]
   Keywords : Sustainability; Corporate social responsibility; CSR; Sustainability reporting; Stakeholders; Mandatory reporting; Annual Reports Act.; Hållbarhet; Företags samhällsansvar; CSR; Hållbarhetsrapportering; Intressenter; Obligatorisk rapportering; Årsredovisningslagen.;

   Abstract : Stakeholders have for the past few years been interested in organizations' impact on sustainability, where economic, environmental, and social issues are prioritized. In 2017, the Annual Reports Act was amended. It now requires companies that meet the criteria to report their CSR activities and impact on sustainability-related issues annually. READ MORE