Search for essays about: "thesis title"
Showing result 1 - 5 of 153 essays containing the words thesis title.
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1. The Role of Customer Magazines Customers’ perceptions of the Volvo Trucks Customer Magazine
University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikationAbstract : Title The Role of Customer Magazines - Customers’ perceptions of the Volvo TrucksCustomer MagazineAuthor Veronica NyblomCourse Bachelor thesis in Media and Communication studiesSemester Spring semester 2010Supervisor Jan StridUniversity University of GothenburgAim The purpose of this study is to investigate how the readers perceive the VolvoTrucks customer magazine, and if these perceptions correspond with the magazineobjectivesMethod Qualitative interviewsMaterial Four conducted telephone interviews with customers from South Africa,Saudi Arabia and ArgentinaMain results The main results of this research study show that the generalperception of the customer magazine is positive, and that the image of Volvo Trucksas a technically driven company should be further emphasized throughout themagazine. Furthermore, the consensus among the respondents indicates that theinterpretation and perception of the magazine is primarily derived from therespondents’ professional job role, rather than being influenced by individual orcultural norms and values. READ MORE
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2. Reward systems within the health and geriatric care sector
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Authors: Carl Duberg, Märta Mollen Tutor: Peter Beusch Title: Reward systems within the health and geriatric care sector, the view of leaders. Key words: Reward system, Health care, Geriatric care, incentives, motivation. Background: Reward system as a financial tool is relatively new in the health care sector. READ MORE
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3. Management of operational risks related to information security in financial organizations
University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: 30th May 2010Authors: Rajia Rafique, Furhan MehmoodTutor: Dr. Michael Le Duc, Dr. READ MORE
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4. French luxury companies: Challenge to design E-Commerce without affecting their brand image
University essay from Högskolan Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand imageAuthors: Clément LEMAIRE and Paul LASSALLESupervisor: Jean-Charles LanguilaireLevel: Bachelor Thesis in Business Administration, MarketingKey words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and ReputationPurpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand?Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE
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5. The competitive advantage of IKEA and IKEA in China
University essay from Högskolan i Gävle/Ämnesavdelningen för industriell ekonomiAbstract : Abstract Title: The competitive advantage of IKEA and IKEA in China Author: Zhi Li Supervisor: Lars Steiner Purpose: The main purpose of this master thesis is to describe the IKEA concept and discuss the application in China. After research the history of IKEA, interview with the manager of IKEA store, and find the information from the web and thesis, use the theory of competitive advantage to describe the IKEA concept and the competitive advantage which is the way that IKEA used to get the success. READ MORE