Essays about: "thesis topic ADVERTISING"
Showing result 1 - 5 of 34 essays containing the words thesis topic ADVERTISING.
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1. Exposing stereotypes: A content analysis of Swedish television advertisements
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. READ MORE
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2. Where's the beef? A quantitative study of the impact of advertising claims on consumer beliefs, attitudes and behavioral intentions in the context of plant-based meat
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : With a growing population to feed and increased focus on reducing unsustainable (for both the planet and the body) food practices, meat consumption and reduction has become a hot topic. Although an increasing number of people are choosing to ditch dairy and say no to meat, most people in the Western world do consume meat, and enjoy doing it. READ MORE
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3. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE
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4. Doing Better by Doing Good: A Qualitative Study on the Pro Bono Projects of Management Consulting Companies in Sweden
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Pro bono engagement has for centuries been a natural practice in the lawyer industry. Recently, the phenomenon has spread to other sectors, such as medicine, marketing, advertising, accounting - and management consulting. The impact management consulting companies can create on pro bono projects is enormous. READ MORE
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5. Academic library instruction on critical evaluation of sources and information : A content analysis of Swedish university library websites
University essay from Uppsala universitet/Institutionen för ABMAbstract : This master thesis examines how Swedish university libraries are instructing their students on topics related to the critical evaluation of sources and information. The method of analysis was a quantitative and qualitative content analysis of the external websites of Sweden’s public university libraries to determine what modes of instruction are being offered, and how these services are being described and made accessible to their users. READ MORE