Essays about: "thesis topic in ads"

Found 5 essays containing the words thesis topic in ads.

1. 1. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sunisa Hemphoom; Karina Konrádi; [2020]
   Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

   Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

3. 2. Keep calm and Die : Political satire in advertising, lessons from Slovakia

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Kristina Talabova; [2020]
   Keywords : Political satire; Advertising; Attitudes; Marketing Communications; Millennials;

   Abstract : Background: In the age of Millennials, when traditional advertising no longer holds the same power as before, an interesting trend has developed. Controversial politicians are on the rise and for-profit companies are starting to realize the opportunity to reach the hearts of Millennials with the use of political satire in advertising. READ MORE

4. 3. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Andrada Miia; Kaili Dong; [2019]
   Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

   Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE

5. 4. Design & Size Reduction analysis of Microstrip Hairpin Bandpass Filters

   University essay from Högskolan i Gävle/Avdelningen för elektronik, matematik och naturvetenskap

   Author : HAMID ALI HASSAN; [2015]
   Keywords : Microstrip Hairpin Bandpass Filters;

   Abstract : This thesis presents Design, Measurement and analysis for size reduction of the Coupled line micro strip Hairpin band pass filters (MHBPF’s). Hairpin filters are an interesting topic for microwave designers. These planar circuits are widely used in wireless transceivers and other microwave projects due to an easy design process. READ MORE

6. 5. Is E-personalisation a danger for the customers privacy? : A study on JIBS students

   University essay from IHH, Företagsekonomi

   Author : Julia Frehse; Irina Brezgina; Margaux Debouchaud; [2008]
   Keywords : Online Advertisement or E-advertising; E-Personalisation; Online Purchasing Decision; E-privacy;

   Abstract : Background: From a marketing perspective, personalisation of online advertising is a very promising way of reaching customers and will play an increasingly important role in the future. Personalisation on the Internet is far more widespread than in the offline world and can cover all online interactions when it comes to the question of what information to personalise. READ MORE