Essays about: "thesis topic in marketing"

Showing result 1 - 5 of 82 essays containing the words thesis topic in marketing.

  1. 1. Consumers' Perception of Responsible Consumption in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Albertsson; [2018]
    Keywords : environmental sustainability; perception; Corporate Social Responsibility; responsible consumption;

    Abstract : This thesis empirically examines consumers' perception of environmentally friendly products in Sweden. The study is based on survey responses from private consumers from the retail industry (supermarkets) and the electricity industry (electricity companies selling to private consumers). READ MORE

  2. 2. How do we look on Instagram? : A communication strategy for Swedish branding agencies.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Author : Jenny Wang; [2017]
    Keywords : social media; Instagram; branding agencies; digital marketing;

    Abstract : Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. READ MORE

  3. 3. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krasimira Stoyanova; [2017]
    Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

    Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE

  4. 4. Predicting Bitcoin price fluctuation with Twitter sentiment analysis

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC); KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Evita Stenqvist; Jacob Lönnö; [2017]
    Keywords : bitcoin; sentiment analysis; twitter data mining; prediction; cryptocurrency;

    Abstract : Programmatically deriving sentiment has been the topic of many a thesis: it’s application in analyzing 140 character sentences, to that of 400-word Hemingway sentences; the methods ranging from naive rule based checks, to deeply layered neural networks. Unsurprisingly, sentiment analysis has been used to gain useful insight across industries, most notably in digital marketing and financial analysis. READ MORE

  5. 5. Virtual Reality for the Case of Charity - Effects of using Virtual Reality as a marketing tool for charitable causes

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexandra Herron; Julie Rosenthal Brydolf; [2017]
    Keywords : Presence; Social Marketing; Virtual Reality; Empathy; Signalling theory;

    Abstract : Praised for its ability to elicit a sense of being in another world for a brief moment, Virtual Reality technology (VR) has attracted innovative minds across a great variety of industries. Seeing the world through someone else's eyes has suddenly become possible, leading to new possibilities for marketers. READ MORE