Essays about: "thesis topic in marketing"

Showing result 1 - 5 of 85 essays containing the words thesis topic in marketing.

  1. 1. Consumers' Perception of Responsible Consumption in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Albertsson; [2018]
    Keywords : environmental sustainability; perception; Corporate Social Responsibility; responsible consumption;

    Abstract : This thesis empirically examines consumers' perception of environmentally friendly products in Sweden. The study is based on survey responses from private consumers from the retail industry (supermarkets) and the electricity industry (electricity companies selling to private consumers). READ MORE

  2. 2. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
    Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

    Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

  3. 3. How do we look on Instagram? : A communication strategy for Swedish branding agencies.

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

    Author : Jenny Wang; [2017]
    Keywords : social media; Instagram; branding agencies; digital marketing;

    Abstract : Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. READ MORE

  4. 4. Exploring the link between social media and graduate entrepreneurship : A study on social media’s influence on last-year undergraduate students’ self-efficacy with regards to their entrepreneurial intentions

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Krasimira Stoyanova; [2017]
    Keywords : social media; graduate entrepreneurship; self-efficacy; entrepreneurial intentions;

    Abstract : This paper’s objective is to examine the social media influence on students’ self-efficacy with regards to their entrepreneurial intentions. This thesis explores a topic which has received little to no attention at all, and the investigation sheds light on social media in an aspect different from marketing. READ MORE

  5. 5. Predicting Bitcoin price fluctuation with Twitter sentiment analysis

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC); KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Evita Stenqvist; Jacob Lönnö; [2017]
    Keywords : bitcoin; sentiment analysis; twitter data mining; prediction; cryptocurrency;

    Abstract : Programmatically deriving sentiment has been the topic of many a thesis: it’s application in analyzing 140 character sentences, to that of 400-word Hemingway sentences; the methods ranging from naive rule based checks, to deeply layered neural networks. Unsurprisingly, sentiment analysis has been used to gain useful insight across industries, most notably in digital marketing and financial analysis. READ MORE