Essays about: "thesis topic in marketing"

Showing result 16 - 20 of 145 essays containing the words thesis topic in marketing.

1. 16. White Nicotine Pouches of Freedom?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Malin Nilsson; Emmy Nordin; [2022]
   Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

   Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE

3. 17. Holoportation: a qualitative study on the NextGen communication channel

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalie Koutny; Vinod Kumar Verma; [2022]
   Keywords : ;

   Abstract : Purpose: The objectives of this thesis was to examine and discuss the existing interpersonal communication and the impact it has when utilising current technology to communicate remotely. Once the situation was studied, it was possible to analyse the perception and usability of NextGen communication, specifically holoportation, which can have in five different industries. READ MORE

4. 18. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

   University essay from Göteborgs universitet/Graduate School

   Author : Xiaoxi Hu; [2021-07-08]
   Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

   Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE

5. 19. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior

   University essay from Göteborgs universitet/Graduate School

   Author : Arshya Keshavarzi; [2021-07-02]
   Keywords : Overconsumption; Mindful consumption; Mindfulness training; Consumption for fulfillment; Mindless consumption; Decision-making; Consumption behavior;

   Abstract : Overconsumption has grown into one of the main planetary issues in post-modern society. Mindless consumption along with consumption in the purpose of fulfillment are argued to be two of the main underlying reasons behind this unmanageable behavior of consumers. READ MORE

6. 20. LIGHT-BEAT: REACTIVE LIGHT FOR THE EMOTIONAL COMFORT OF NEWBORN  BABIES

   University essay from KTH/Ljusdesign

   Author : Despoina Myronidi; [2021]
   Keywords : newborns; feeling of presence; infant behaviours; social design; feeling safe; reactive light; pulsing light; sound and light; sensors and controls; programming light;

   Abstract : This is a project-based thesis focusing on the investigation of topics related to human newborns and the factors found in their surrounding environment that need to be assessed so as to provide them with a feeling comfort. The objective is to boost their emotional development by the means of light in a close relation to sound so as to provide them with a type of intelligence allowing them to normally interact within a society during their adult life, reassuring social equality and eliminating potential social exclusion due to unexpected behaviours. READ MORE