Essays about: "thesis topic in services marketing"

Showing result 1 - 5 of 13 essays containing the words thesis topic in services marketing.

  1. 1. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Millie Karphammar; Jennifer Brettschneider; [2021]
    Keywords : eCRM; CRM; customer loyalty; video streaming industry;

    Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

  3. 2. A Study on the Impact of Virtual Community Characteristic on the Willingness of Chinese Gamers to Participate in Value Co-Creation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yanzhi Zhang; [2018]
    Keywords : virtual communities; value co-creation; mobile social games; player communities;

    Abstract : Value co-creation is a popular marketing research topic in recent years, and there were already some studies regarding raising consumers’ involvement in co-creation. However, virtual communities such as online games have seldom been addressed in this topic. READ MORE

  4. 3. INTERNATIONAL SERVICES MARKETING : A CASE STUDY OF GAMMAKNIFE SURGERY IN ARGENTINA

    University essay from Avdelningen för ekonomi

    Author : MICHAEL ERIKSSON; [2013]
    Keywords : Services Marketing; Trust; Invap; Elekta; Gammaknife. Argentina;

    Abstract : Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. READ MORE

  5. 4. Drivers and barriers for relocation of freight operators to smaller airports - A case study at Jönköping airport (Axamo)

    University essay from IHH, Marketing and Logistics

    Author : Panagiotis Angelopoulos; Piia Leivo; [2013]
    Keywords : Freight operators; small airports; relocation; express services;

    Abstract : Air freight sector has been a growing market worldwide for many years. The rapid growth of scheduled freight aircraft services in particular has been a remarkable feature of the international airline industry during the past decades. READ MORE

  6. 5. Decision-makers’ Attitudes and Behaviors Toward E-mail Marketing

    University essay from IHH, Marketing and Logistics

    Author : Martin Fredriksson; Martin Andersson; [2012]
    Keywords : E-mail; marketing; E-mail marketing; B2B; Attitudes; Behaviors; Decision-makers; Manufacturing industry; epost; e-post; marknadsföring; B2B; attityder; beteenden; beslutsfattare; tillverkningsindustrin;

    Abstract : Background E-mail marketing is used to get consumers’ attention to one’s products, services, need, etc., and ultimately to get them to act in a specific way. READ MORE