Essays about: "thesis topic in sports marketing"

Showing result 1 - 5 of 6 essays containing the words thesis topic in sports marketing.

1. 1. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Wouter Bruin; Viktor Sandberg; [2020]
   Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

   Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

3. 2. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Veronika Mirkovic; [2020]
   Keywords : media representations; sportswomen; gender; advertising; Nike; postfeminist critique;

   Abstract : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. READ MORE

4. 3. Athletes in the European Union - Towards Improved Protection of Image Rights

   University essay from Lunds universitet/Juridiska institutionen

   Author : Lotta Toivonen; [2018]
   Keywords : Sports law; EU law; Image rights; Intellectual Property; Trademark law; Article 165; Law and Political Science;

   Abstract : The topic of this thesis is the sports law attached to the image rights and intellectual property rights (IPR). The focus is more on the individual athletes when it comes to the commercial use of their image. In this work I study how the individual athletes’ right to their image might possibly be limited. READ MORE

5. 4. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Joonas Saari; Jonna Tuominen; [2016]
   Keywords : Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

   Abstract : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. READ MORE

6. 5. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
   Keywords : Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

   Abstract : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. READ MORE