Essays about: "thesis topic retail marketing"

Showing result 1 - 5 of 6 essays containing the words thesis topic retail marketing.

  1. 1. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Andersson; Cassandra Thomas; [2020]
    Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

    Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

  3. 2. Why consumers buy BOGO-products. : an exploratory study of philanthropy-linkedproducts in retail stores.

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Bruhn; Julia Rosberg; [2019]
    Keywords : Ethical consumption; BOGO-products; corporate philanthropy; CSR; millennials;

    Abstract : More and more consumers have become socially conscious when choosing which retailer to buy from; thus many retailers have increased their engagement in Corporate Social Responsibility (CSR) activities. One common form of CSR activity within companies is philanthropy, or corporate philanthropy, where companies aim to donate to charity or to take environmental and social issues into consideration. READ MORE

  4. 3. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
    Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

    Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

  5. 4. Consumers' Perception of Responsible Consumption in Sweden

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Albertsson; [2017]
    Keywords : environmental sustainability; perception; Corporate Social Responsibility; responsible consumption;

    Abstract : This thesis empirically examines consumers' perception of environmentally friendly products in Sweden. The study is based on survey responses from private consumers from the retail industry (supermarkets) and the electricity industry (electricity companies selling to private consumers). READ MORE

  6. 5. Greenwashing and Codes of Conduct: Actions vs. Claims

    University essay from IHH, Företagsekonomi

    Author : Irma Zutautaite; Sara Granlund; [2013]
    Keywords : Greenwashing; Codes of conduct; Clothing and Retail Industry; Sustainability; Multinational;

    Abstract : Background: Greenwashing is a constantly growing phenomenon which is known to be an issue created by deceiving marketing strategies. The field of CSR is constantly ex- panding and greenwashing is one of the relatively new and very current issue in today’s society. READ MORE