Essays about: "today s importance of marketing in banks"

Found 4 essays containing the words today s importance of marketing in banks.

  1. 1. Corporate customer loyalty within the banking sector: The case of SEB

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sofia Björk; [2015]
    Keywords : Marketing strategy; Customer loyalty; Digitalization; Decision-making; Service Quality; Marknadsstrategier; Kundlojalitet; Digitalisering; Beslutstagande; Servicekvalitet;

    Abstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE

  3. 2. Crowdfunding as an investment alternative - Why Crowdfunding?

    University essay from KTH/Fastigheter och byggande

    Author : John Waldenström; [2014]
    Keywords : Crowdfunding; Alternatives; regulation; platforms; financing; future.; Crowdfunding; alternativ; regleringar; finansiering; plattform; framtiden;

    Abstract : Today it is extremely hard to get funding for different projects trough the ordinary channels such as banks, VC or Business angels etc. In recent years this has opened up for other alternatives, one of them is Crowdfunding. READ MORE

  4. 3. Factors influencing the choice of a bank : An international student perspective

    University essay from Företagsekonomi

    Author : Vitalina Pishchenko; Pooja Parekh; [2013]
    Keywords : International; factors; students;

    Abstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE

  5. 4. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
    Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

    Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE