Essays about: "tools in imc"
Found 5 essays containing the words tools in imc.
-
1. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. READ MORE
-
2. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE
-
3. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE
-
4. Brand Awareness among Customers : A case study of ICA-Kvantum
University essay from FöretagsekonomiAbstract : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. READ MORE
-
5. Indirect Management Consulting : MBA thesis in marketing
University essay from Institutionen för ekonomiAbstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE