Essays about: "tourism promotion tools"

Found 4 essays containing the words tourism promotion tools.

  1. 1. Communicating Sustainable Nature-Based Tourism : A Mixed Method Approach to Investigate How Swedish Destination Marketing Organizations Promote Nature Destinations on Instagram

    University essay from Stockholms universitet/JMK

    Author : Franziska Ewigleben; [2020]
    Keywords : Sustainable Nature-Based Tourism; Instagram; Destination Marketing Organization; Social Marketing; Tourist Gaze; Environmental Psychology; Content Analysis; Semiotic Analysis; Sweden;

    Abstract : Around the globe, sensitive nature destinations suffer from media-mediated mass tourism. Especially, the social media network Instagram is often made responsible for these events as its emphasis on visuals is claimed to foster people’s ambition to reproduce photographs of themselves in the epic sceneries they see online. READ MORE

  3. 2. THE ROLE OF COMMUNICATION IN THE REPOSITIONING STRATEGY OF A TOURISM DESTINATION. A CASE STUDY OF A FRENCH SKI RESORT: AVORIAZ

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Léo Joly; Gabriel Juan Tous; [2012]
    Keywords : tourism marketing; core strategy; positioning; repositioning; communication mix; image; ski resort; Avoriaz;

    Abstract : This dissertation examines the role and impact of the promotion tools in the repositioning strategy of a tourism destination. Building on a theory which brings together the repositioning strategy process and the communication mix, this study is conducted through the examination of a case study based on one of the most important and innovative European ski resort: Avoriaz. READ MORE

  4. 3. A descriptive research on the promotional tools used in the tourism industry : Case study on Ving

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Alice Jr Suisse; Timothé Jr Cilla; [2009]
    Keywords : use objectives promotional tools; tourism industry; Sweden;

    Abstract : Background Promotional techniques are used to make prospective customers aware of products, to whet their appetites, and stimulate demand; they also provide information to help customers decide. In the promotional process the selection and the use of the tools is crucial. Nowadays the tourism industry is extremely challenging. READ MORE

  5. 4. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Hossain Md. Jakir; [2006]
    Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

    Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE