Essays about: "traditional advertising media"
Showing result 1 - 5 of 57 essays containing the words traditional advertising media.
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1. Entering to the Japanese market with a sustainability valued product : sustainability awareness and media landscape in Japan
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With a research question “How could Western companies enter the Japanese market when they promote sustainability valued products/services”, this research examined how people in Japan have awareness towards sustainability. To think about how specific marketing execution could be done to promote a product or service, a part of this project took place in Japan to capture the media landscape and current trends. READ MORE
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2. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE
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3. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. READ MORE
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4. Impacts of Radio advertising influencing consumers intentions to purchase
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Amidst the advances in technology and the evolving of online tools supported by the internet, one would wonder if adverts on traditional mass media platforms such as radio would have an impact on consumers in relation to their intentions to purchase. To better understand the radio adverts and their impact on consumers’ intentions to purchase; we carried a qualitative research through a semi-structured questionnaire administered to 12 participants in Sweden and Malawi who are frequent listeners of radio. READ MORE
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5. The Impact of Artists on consumer's behavior : A study on how artists influences on consumer's purchasing behavior in latin countries
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap; Jönköping University/IHH, Marketing and LogisticsAbstract : Background: We currently live in a time when consumers trust more on social media and less on traditional advertising as a source of information for their purchasing decisions. Social media and traditional advertising must be integrated somehow so that marketers can communicate more effectively with their target market. READ MORE