Essays about: "travel agency industry"
Showing result 1 - 5 of 10 essays containing the words travel agency industry.
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1. Leakage and Value Chain in Relation to Cruise Industry
University essay from Uppsala universitet/Institutionen för teknikvetenskaperAbstract : The Cruise Lines Association draws an optimistic scenario for cruise, and points out the fastest growing market is in Asia, where Chinese are the main force. Cruise travelling, as a new economic engine, is developing rapidly in China. However, among all the cruise terminals in China mainland, WSICT is the sole profitable port. READ MORE
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2. A Study on Comparison Websites in the Airline Industry and Using CART Methods to Determine Key Parameters in Flight Search Conversion
University essay from KTH/Matematisk statistikAbstract : This bachelor thesis in applied mathematics and industrial engineering and management aimed to identify relationships between search parameters in flight comparison search engines and the exit conversion rate, while also investigating how the emergence of such comparison search engines has impacted the airline industry. To identify such relationships, several classification models were employed in conjunction with several sampling methods to produce a predictive model using the program R. READ MORE
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3. Surviving in a digital economy : A study of the consultant brokerage industry
University essay from Luleå tekniska universitet/Industriell EkonomiAbstract : Purpose - The purpose of this master thesis is to identify critical factors and create guidelines for traditional consultant brokerage firms to stay competitive in a digital economy. Methodology - This qualitative study with an abductive approach, gathered data primary from semi-structured interviews. READ MORE
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4. THROUGH THE EYE OF THE CUSTOMER : A STUDY OF HOW CORPORATE BRAND IMAGE IMPACT CUSTOMER LOYALTY AND CUSTOMER SATISFACTION IN THE TRAVEL INDUSTRY
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : An important question in today’s research on marketing is in what way a company can influence how customers perceive their brand and in what way they can facilitate customer retention. The aim with this paper is to research the impact the corporate brand image has on customer satisfaction and customer loyalty within the travel industry to further the understanding of how branding activities influence customer preferences. READ MORE
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5. Online vs. Traditional Travel Agency: What influence travel consumers choices?
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The tourism industry is constantly growing. It has provided millions of people worldwide with jobs and careers opportunities and it has been shown in many studies that people travel much more these days than ever before (Doswell, 1997, p. 4-5). READ MORE