Essays about: "travel and tourism industry"

Showing result 1 - 5 of 70 essays containing the words travel and tourism industry.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  2. 2. Stakeholders role in Sustainble Tourism Development. : A case study in Kenya, linked to Maasai culture.

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Anna Hast; [2023]
    Keywords : Kenya; Siana conservancy; Maasai; Maasai Mara National Reserve; tourism; sustainable development; stakeholder engagement; Social Exchange Theory.;

    Abstract : To keep in mind while reading and focus of the thesis: -       Sustainable tourism, what is it and who is it for?  -       How can the tourist industry affect cultures?  -       Why do some hosting population fear culture losses but happily receive tourists?  -       Why do people choose to travel?  -       What and how can I as an individual contribute?    The numbers of international tourists are steadily increasing along globalization, which makes it an important phenomenon to highlight. The tourist industry contributes to global development, which would preferably be done through sustainability’s three pillars: economically, socially, and environmentally. READ MORE

  3. 3. Adaptability and Tourism : Changes In Tourism Consumption From Swedish Multi-Person Households

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Kevin Aoun; [2023]
    Keywords : Inflation; Tourism; Sweden; Family Tourism; Adaptability; Psychology; Global Crises; European Energy Crisis;

    Abstract : This research project investigates the adaptability of travel consumption in Sweden to global crises, with a focus on families. Tourism is a major contributor to the global economy, but it is also highly sensitive to global crises such as natural disasters, political instability, economic recessions, and health pandemics. READ MORE

  4. 4. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE

  5. 5. Nomadism without Borders: Exploring Connections in Digital Nomad Destinations : An Ethnographic Multiple-Case Study in Malaysia & Colombia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Joan Boluda Chova; Konstantin Trutz von Ehrlich-Treuenstätt; [2023]
    Keywords : digital nomad; destinations; practices; locals; gentrification; alienation;

    Abstract : Background: Globalization and remote work following COVID-19 have boosted the tourism profiles of lifestyle travelers. Especially digital nomads, individuals that work remotely while traveling. These arising tourists contrast with the mass tourism industry, in the sense that digital nomads stay longer and may engage with local culture. READ MORE