Essays about: "trust can lead to customer relationship"

Showing result 1 - 5 of 11 essays containing the words trust can lead to customer relationship.

1. 1. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Mannelqvist; Isak Mårtensson; [2022]
   Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

3. 2. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

   University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

   Author : Ingrid Wendin; Per Bark; [2021]
   Keywords : data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

   Abstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE

4. 3. Satisfaction, Trust and Loyalty following Returns in E-commerce – A Conceptual Model : A quantitative study on the return process from a consumer perspective.

   University essay from Umeå universitet/Företagsekonomi

   Author : Nils Fohlin; Gustav Hultman; [2020]
   Keywords : Satisfaction; Trust; Loyalty; E-commerce; Returns; Return Process;

   Abstract : The purpose of this study is to explore how the return process in e-commerce affects customers’ return satisfaction, trust and loyalty by developing a conceptual model of these relationships. An additional aim is to investigate how return satisfaction is correlated to trust and loyalty and finally to investigate how trust mediates the relationship from return satisfaction to loyalty. READ MORE

5. 4. Human-in-the-loop Computing : Design Principles for Machine Learning Algorithms of Hybrid Intelligence

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Julia Ostheimer; [2019]
   Keywords : Human-in-the-loop computing; hybrid intelligence; design principles; design science research; machine learning; artificial intelligence;

   Abstract : Artificial intelligence (AI) is revolutionizing contemporary industries and being applied in application domains ranging from recommendation systems to self-driving cars. In scenarios in which humans are interacting with an AI, inaccurate algorithms could lead to human mistreatment or even harmful events. READ MORE

6. 5. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Nikki Wanderoy Göransson; Maria E Kibtia; [2018]
   Keywords : Relationship marketing; event marketing; customers; brands; customer-brand relationships; events; emotional; affective; cognitive; Relationsmarknadsföring; eventmarknadsföring; kunder; varumärke; varumärke-kund relationer; event; affektiv; kognitiv;

   Abstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE