Essays about: "tv commercial thesis"

Showing result 11 - 15 of 19 essays containing the words tv commercial thesis.

  1. 11. Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows

    University essay from Ekonomihögskolan, ELNU

    Author : Jens Abrahamsson; Niclas Lindblom; [2012]
    Keywords : Product Placement; Attitudes; Brand; Brand Recall; Generation Y;

    Abstract : Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. READ MORE

  3. 12. Attitudes Towards Television Commercials with an Underlying Health Claim

    University essay from IHH, Företagsekonomi

    Author : Emilia Sundberg; Jasmine Hansson; [2011]
    Keywords : Consumer behavior; generation Y; university students; TV commercials; health claims; attitudes; marketing messages in TV commercials; qualitative research; focus groups; Konsumentbeteende; generation Y; universitetsstudenter; TV-reklam; hälsopåståenden; attityder; marknadsföringbudskap i TV-reklam; kvalitativ forskning; fokusgrupper;

    Abstract : Health and eating healthy has become increasingly popular during the recent decades. On television, countless numbers of food commercials claim their products to be healthy, and fit good looking people propagate for the benefits of the products. At the same time, there are many studies showing these marketing messages to be highly misleading. READ MORE

  4. 13. Legability Investigations of the BiNem Display for e-Reader Applications

    University essay from Institutionen för informationsteknologi

    Author : Robert Nordström; [2010]
    Keywords : ;

    Abstract : The electronic reader (e-reader) application is a new device that recently has entered the commercial market. The device is thin, light weighted and portable with a display that is developed for longtime reading books. Since the display technology used in e-readers differs from conventional displays used in e.g. READ MORE

  5. 14. Advertising as a marketing communication tool. : Differences and similarities between customers’ perception and company’s expectations. Case study of Swedish telecommunications operator Tele2 AB

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Anastasiya Bochkareva; Karina Petrova; [2010]
    Keywords : ;

    Abstract : Title:  Advertising as a marketing communication tool. Differences and similarities between customer’s perception and company’s expectations. READ MORE

  6. 15. Stay tuned! : TV-commercial avoidance in a multitasking environment

    University essay from IHH, Företagsekonomi

    Author : Seyamak Arkannia; Gabriella Lundgren; Åsa Stenberg; [2009]
    Keywords : Ethnography; media consumption; distractions; multitasking; TV commercials; Etnografi; mediekonsumtion; distraktioner; multitasking; TV reklam;

    Abstract : Purpose: The purpose of the thesis is to, through an ethnographic case study, understand 20-25 year olds‘ multitasking habits when watching TV and to create a framework of the distractions identified for media consumption. Background: The changes in technology and the new possibilities of consuming media creates a need to understand how people in the ages of 20-25 consume media. READ MORE