Essays about: "types of advertisements"

Showing result 1 - 5 of 32 essays containing the words types of advertisements.

  1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  3. 2. A TAILORED MENU OF DRUGS: THE ADVERTISEMENT AND SALE OF DRUGS ON TIKTOK : A NETNOGRAPHIC ANALYSIS OF THE SWEDISH DRUG DEALING MARKET ON A SOCIAL MEDIA PLATFORM

    University essay from Malmö universitet/Institutionen för kriminologi (KR)

    Author : Nicole Larsson; [2023]
    Keywords : netnography; cyber-environment; drug promotion; sale of drugs; algorithms; social media platforms; drug dealing activity;

    Abstract : PURPOSE - The issue of drug markets on social media platforms are under-researched. To help address the research gap, this paper accounts for the emerging drug dealing trends surrounding the community on TikTok. READ MORE

  4. 3. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Xinwei Zhang; [2022]
    Keywords : Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

    Abstract : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. READ MORE

  5. 4. Bullernivåer i hästtransporter

    University essay from SLU/Dept. of Anatomy, Physiology and Biochemistry

    Author : Linn Riddarhierta; Agnes Heinonen Persson; [2022]
    Keywords : Decibel; Buller; Häst; Stress; Transport; Väg; Hastighet;

    Abstract : Att transportera hästar kan innehålla flera moment där hästen kan känna stress eller obehag, inte bara vid lastning utan även under körning. På grund av detta säljs många hästtransporter på dagens marknad med fokus på att erbjuda god åkkomfort för hästen, men det beskrivs dock sällan om eventuell testad ljudisolering för att minska bullernivåerna. READ MORE

  6. 5. ENGLISH AND TAGALOG: A STUDY OF CODE SWITCHING IN PHILIPPINE TELEVISION ADVERTISEMENTS

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Dianne Valize Garcia; [2021-11-15]
    Keywords : Code Switching; Philippine Advertisements; Tagalog; English; Bilingual Advertisements;

    Abstract : This paper aims to study the mixing of Tagalog and English in Philippine television advertisements. Specifically, this paper investigates three aspects: the frequency of code-switching, the types of code-switching utilising Poplack’s (1980) classification; and the motivations of code-switching employing Li’s (2000), and Bishop’s (2006) lists. READ MORE