Essays about: "united brands"

Showing result 1 - 5 of 22 essays containing the words united brands.

1. 1. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Isha Grover; Ander Jauregui; [2023]
   Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

   Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE

3. 2. English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Agnes Björkman; Emma Larsson; [2022]
   Keywords : Cultural branding; iconic brands; identity brands; Arsenal F.C.; Manchester City F.C.; Newcastle United F.C.; English football clubs; Social Sciences;

   Abstract : Arsenal F.C., Manchester City F.C. READ MORE

4. 3. Is There a Relationship Between CSR and Financial Performance in the Fashion Industry? : A quantitative report on fashion corporations with headquarters in the European Union and the United States of America

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jonathan Pluntke; Jonsson Sofie; [2022]
   Keywords : CSR; regional context; fashion industry; ESG; stakeholder theory; legitimacy theory;

   Abstract : This thesis sets out to examine whether there is a relationship between financial performance and CSR in fashion companies. Furthermore, there are significant regional differences in different markets; for instance, the European Union aims to counter the negative impact of fast fashion as part of a grander plan to become climate neutral by 2050. READ MORE

5. 4. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

6. 5. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Veronika Mirkovic; [2020]
   Keywords : media representations; sportswomen; gender; advertising; Nike; postfeminist critique;

   Abstract : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. READ MORE