Essays about: "unlinked sponsors"
Found 1 essay containing the words unlinked sponsors.
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1. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors
University essay from IHH, FöretagsekonomiAbstract : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. READ MORE
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