Essays about: "uplift modeling"
Showing result 1 - 5 of 6 essays containing the words uplift modeling.
-
1. How fast does the bathymetry change on the Swedish west coast? Modeling how fast the bathymetry change, to know where to prioritize new hydrographic surveys
University essay from Göteborgs universitet/Institutionen för geovetenskaperAbstract : The Swedish Maritime Administration is responsible for the passability and availability of vessels on the Swedish coast. They are doing hydrographical surveys to ensure the safety of the maritime transportation corridors on the coast. READ MORE
-
2. Machine Learning Based Prediction and Classification for Uplift Modeling
University essay from KTH/Matematisk statistikAbstract : The desire to model the true gain from targeting an individual in marketing purposes has lead to the common use of uplift modeling. Uplift modeling requires the existence of a treatment group as well as a control group and the objective hence becomes estimating the difference between the success probabilities in the two groups. READ MORE
-
3. Uplift Modeling : Identifying Optimal Treatment Group Allocation and Whom to Contact to Maximize Return on Investment
University essay from Linköpings universitet/Statistik och maskininlärningAbstract : This report investigates the possibilities to model the causal effect of treatment within the insurance domain to increase return on investment of sales through telemarketing. In order to capture the causal effect, two or more subgroups are required where one group receives control treatment. READ MORE
-
4. Predictive analysis at Krononfogden : Classifying first-time debtors with an uplift model
University essay from Uppsala universitet/DatalogiAbstract : The use of predictive analysis is becoming more commonplace with each passing day, which lends increased credence to the fact that even governmental institutions should adopt it. Kronofogden is in the middle of a digitization process and is therefore in a unique position to implement predictive analysis into the core of their operations. READ MORE
-
5. Learning to target advertisements at Spotify
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : The goal of this thesis work is to develop a methodology to optimize advertisement targeting inside the Spotify platform. By understanding the relevance of advertisements to users, the advertisement efficacy can be improved leading to an overall reduced advertisement load, to a better user experience, and to an increased advertisement revenue. READ MORE