Essays about: "varumärkesengagemang."

Found 1 essay containing the word varumärkesengagemang..

  1. 1. Content Marketing’s effect on customer engagement

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : John Denham-Smith; Pontus Harvidsson; [2017]
    Keywords : Content marketing; customer engagement; social media; consumer engagement; digital marketing; brand engagement; Innehållsmarknadsföring; content marketing; kundengagemang; sociala medier; digital marknadsföring; varumärkesengagemang.;

    Abstract : The marketing landscape is changing, with the focus shifting from traditional marketing methods towards digital marketing. Enterprises must realize the importance of this new paradigm to not risk falling behind competitors. The new paradigm focuses on customer relationships and trying to attract and create loyal customers. READ MORE