Essays about: "viral PR"

Found 1 essay containing the words viral PR.

  1. 1. Creativity vs. Traditional Practices : Low-cost marketing strategies used by local clothing stores in Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Amanda Lundmark; Johannes Wikström; [2010]
    Keywords : ;

    Abstract : Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres are lined with clothing stores that belong to well-known chains, whose advertisements and commercials can be seen in magazines, on billboards and TV. In between these stores, there are local entrepreneurs who run privately owned shops, with a smaller turnover than the large chains and primarily local target customers. READ MORE