Essays about: "volvo brand perception"

Showing result 1 - 5 of 9 essays containing the words volvo brand perception.

  1. 1. The Country of Ownership Paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nora Varga; Fengge Zhao; [2016]
    Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

  3. 2. Cross-cultural differences in brand image perception

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Emelie Jansson; [2013-09-20]
    Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

    Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

  4. 3. Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation

    University essay from Företagsekonomiska institutionen

    Author : Lili Cai; Yun Cao; [2013]
    Keywords : Volvo Car Corporation; Brand equity; Customer perception; Marketing mix; Chinese automobile market;

    Abstract : The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. READ MORE

  5. 4. The Variance between Brand Positioning and Brand Perception : -A Case Study about Volvo Cars in China

    University essay from Avdelningen för ekonomi

    Author : Tian Zheng; [2012]
    Keywords : ;

    Abstract : .... READ MORE

  6. 5. Brand Adapting Management in Merger and Acquisition : A Case Study of Geely/Volvo's Brand Acquisition

    University essay from Ekonomihögskolan, ELNU

    Author : Chao Chen; Jiayan Liu; [2011]
    Keywords : M A; brand image; brand identity; brand positioning; value proposition; customer perception; brand adapting management;

    Abstract : The premise of this thesis is to conduct a research regarding the connection of brand image, brand identity, brand positioning with brand adapting management. The significant purpose of this thesis is for better understanding how a Chinese auto corporation can effectively manage and adapt an acquired foreign brand in Chinese market. READ MORE