Essays about: "volvo globalization"

Showing result 1 - 5 of 9 essays containing the words volvo globalization.

  1. 1. Global Supply Chains at a Crossroads - A multiple case study investigating the process of Volvo Cars’ & H&M Group’s reconfiguration of their global supply chains

    University essay from Göteborgs universitet/Graduate School

    Author : Axel Garå; Jacob Elander; [2022-07-05]
    Keywords : Global Supply Chains; Volvo Cars; H M Group; Risk Management; Reconfiguration; Zone of Balanced Resilience; Capabilities; Global Value Chains; Disruptions; Covid-19; International Business; Resilience;

    Abstract : Globalization and falling barriers to international trade have incentivized firms to relocate activities to foreign markets in pursuit of greater returns. MNCs today often have global supply chains with high degrees of interdependence where a disruption at one end of the supply chain often affects the whole network. READ MORE

  3. 2. Quality perception study in sustainable materials for Volvo Cars

    University essay from Jönköping University/JTH, Industridesign

    Author : Irene Ramos; [2021]
    Keywords : Affective engineering; Kansei engineering; User experience; User study; Quality perception; Customer appreciations; Sensory evaluation; Neuroaesthetic; Car interior design; Sustainable materials; Chrome surface; Chrome appearance; Chrome Plating; Hexavalent chromium; Soft metrology; Material experience; Material meanings; Visual appearance;

    Abstract : The growing demand in the industry towards sustainability and the globalization of manufacturing lead to an industrial climate of constant development and improvements, and automotive interior design is not excluded. In 2017 the European Union declared that the material used to generate the bright chrome surfaces of car interiors (CR VI) is toxic and carcinogenic. READ MORE

  4. 3. The Glocalization of Brand Myths: An Examination of Volvo Discourses from a Swedish and an American Consumer Perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Emma Lanzky; Anna Lundahl; [2016-09-22]
    Keywords : ;

    Abstract : This article examines how global brand myths take on localized meanings in different localities. The global car brand Volvo is used as context to identify global brand myths and study the local variations in how Swedish and American consumers interpret these myths. READ MORE

  5. 4. Internal Communication in a Global Change Project

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Marina Maric; Emelie Bernsson; [2016]
    Keywords : Change management; internal communication; internal stakeholder; communication; organization change; global change project;

    Abstract : Internal communication is the heart in all actions in every organization and plays a key role in a successful change project. Volvo Cars is a global company in an implementation phase of the change project ”One Finance”. READ MORE

  6. 5. The Country of Ownership Paradox

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nora Varga; Fengge Zhao; [2016]
    Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE